Imagine a world without cell phones. You can not do that, right? Now, try to imagine a world without cell phone repair stores. That, too, is not possible. The fact is that the need for cell phone repairs can not be stressed enough in today’s world. Almost everyone owns a cell phone that is a part and parcel of their life: they schedule their day at it; attend zoom meetings; run their business on phone; keep in touch with their kids’ school groups on WhatsApp; their mom tells them about her doctor appointment on call; their food gets instagrammed through the cell phone; I mean you name it …
Naturally, if a device gets used so extensively, it will require maintenance and repairs, and in some cases replacement as well. People will need cell phone repair services from time to time. This means that the opportunities for cell phone repair shops are abundant. This is where it becomes significant to stand out from the rest. And how do you manage that? Well, it’s not rocket science, to be honest!
All you have to do is work on providing a great user experience while running a cell phone repair business. Let me help you walk through the idea…
In today’s world, one of the most crucial sales-impacting factors is how your customer feels when doing business with your repair shop. Having a great user experience enables your store to generate a recurring customer pool. Good feedback from these customers can contribute positively to the impact of your repair store’s marketing efforts. A good word of mouth is the most organic and effective means to generate second-hand authentication and trust.
How do you get on the bandwagon of businesses that have made a mark for a 10/10 customer experience?
You start off by reducing the friction in your operations by integrating your business with a cell phone repair shop software.
Read on to learn actionable tips to generate an upscale customer experience:
Welcoming Aesthetics
One of the most crucial steps, often overlooked by several repair shop owners, is the welcoming vibe of your physical store. Anytime a customer walks into your repair shop, what makes them want to stay? Here’s a list of things you can do to make a pleasant impact:
- Keep your shop well-lit
- Highlight the store items you’d want customers to notice
- Entice your customers by placing the key items, in your inventory, at eye-level for quicker and faster sales.
- Paint your shop with warmer colors
- Compliment your store’s interior with use of wood and wooden textures. Studies have shown that the use of warmer colors and wood allows a sense of luxury settings.
Take advantage of these subtle triggers to help attract more customers.
Another thing is to let your customers have visual access to your repair lab. This provides an immersive experience to the customer and creates an additional trust factor you’d really want to establish for an upgraded customer experience.
Protip: Consider investing in having a waiting area, where a couple of chairs and a coffee table with technology magazines are available. Maybe have a coffee machine too. Your customers, while they wait for small repairs or diagnosis, can get themselves a cup of coffee — and you can charge them for both.
Attention & Engagement
Unless a customer urgently requires your repair services, what could be anything else that may compel a customer to walk into your store? How about making some subtle changes that can increase the possibility of attracting customers who don’t require repair services?
The best part of having a brick and mortar repair shop is that your customers can touch and get a feel for things before they pay for it. It gives you an ample chance to encourage your customers to check your inventory out. Use this to your advantage. Here’s how:
- Place the most commonly purchased and quick-selling accessories at the eye level, to enhance their visibility and the sale possibilities.
- Having discounts or new stock signs on shelves can trigger a customer’s curiosity.
Forcing them to walk into your store, cash in on this! You can make several dollars by this simple step.
After highlighting your inventory so any passerby can also see what’s going on in your shop, you need to add more value to it. Whenever a customer feels you’re giving them a premium service, they’ll be willing to pay premium charges as well. Readmore: Technology Week Blog .Us
Automate Your Processes
Having a cell phone repair software integrated into your shop really reflects your commitment to the job at hand and feeds into the confidence your potential customers have in you.
Everytime a customer comes into your shop to place an order, your repair shop software can easily create tickets and invoices with a click of a button. This smoothness of operations impresses your customers. Toad cherry on top of the cake, consider having a customer-facing display. The less time you spend on the processing of repair tasks, the more time you have to woo a greater number of customers into your shop.
Maintenance Ticketing System
When you start off with your own repair shop, chances are that you’ll be wearing a lot of hats initially. Trying to manage multiple different roles, all by yourself, could make you disorganized and you may not have enough time to think about growth possibilities for your repair business.
How to address this situation?
Let the technicians do their work, while your cell phone repair shop software ensures that several of your managerial and operational requirements are fulfilled. Automation allows the customers to spend less time in front of the counter waiting for you to get free to address their concerns. This enables them to surf around the shop, browsing different inventory items you had strategically placed for maximum visibility. Try to nudge this experience by altering and tweaking the walking path your customers unconsciously take.
In order for your repair store to provide an upscale experience to all your customers, ensure that your clients get progress updates on their repair jobs. These notifications can be in the form of SMS alerts or emails, whichever suits you and your shop well.
Master Your Craft
Any business that wants to provide an upscale user experience to their customers needs to know that the faster you process a repair job, the more a customer may feel accommodated in a premium manner. This move is particularly essential in building trust between you and your clientele. But sometimes, it might not be all that easy to do so. Some repair shops often face trouble when trying to automate their processes or revamp their outlook.
So, what do you think?
You don’t have to implement everything suggested here in one go. Take it slow and systematically target additional customers. Trust me, once you are providing an unparalleled grade-A customer experience, you’ll be able to take your repair shop business to an even higher level!
