Do you have conflicting ideas between Amazon search terms Vs keywords? Let’s lash out these tangled thoughts!
However, these terms are correlated. Keywords should be finely crafted to match the customer’s queries in the search box. Accomplish this challenging task with the help of the best ecommerce marketing agency. Explore some key differences for a better understanding:
Search terms: As the name suggests, the words or terms or queries used by the customers in the search box to find a particular search result are known as Search terms.
Keywords: A keyword is a word or phrase composed of numerous words used to uplift a product’s accessibility and inorganic growth.
Amazon Search Terms Vs Keywords
A keyword’s link to a search term is that they are both matched when a customer types a query into the Amazon search field. The search terms that actual customers commonly use to find and buy your goods are collected and chosen as the keywords you employ in your ads.
A keyword is a combination of many search keywords. Multiple search words can be associated with a keyword with a particular match type and vice versa.
What Types of Keyword Matches are There?
You can bid on keywords on Amazon to get your ad displayed based on how well it matches the customer’s search phrases. You can use Keyword Match Types on Amazon to match a variety of customer searches.
They enable you to display your advertisement as per how closely the search terms correspond to the campaign’s keywords. Amazon offers three different kinds of keyword matches:
- Broad match
- Phrase match
- Exact match
- Broadly matched: With this match type, a wide variety of search phrases that include all possible variants of your keyword and contain the keyword’s original word(s) match the keywords you entered. The broad match type is preferable if your goal is to appeal to a mass audience. For instance, if your match type is broad and your keyword is “bangle,” even searches for “gold bangles for women” or “high-quality bangles” will allow your ad to appear.
- Phrase match: You can input a phrase as a keyword in this match type, and any search terms that contain that keyword will also match. For instance, if your keyword is “gold bangle,” search words like “gold bangles for women” or “handmade gold bangles” will all match. Your ad will appear if a customer types in your identical keyword phrase, among other phrases. Additionally, you can reach a larger audience by using this less-restrictive match type.
- Exact match: This type requires that the keyword used to target the ad and any search term a buyer uses to find your products match precisely. Only the search term “handmade gold bangle for women” will see your ad if your keyword is “handmade gold bangle for women.” This match type aids in focusing on and reaching a specific market that is interested in your offering.
Search Terms Derive Keywords & Negative Keywords
Acquire the clarity of amazon search terms Vs keywords. Firstly, know what negative keywords are to understand the topic better.
Negative Keywords are specific keywords that stop a particular word or phrase from activating your advertisement. It refers to a negative match as well. Your advertisements aren’t visible to anyone searching for that specific term.
Your farm of search terms is where you nurture and harvest new phrases to use as organic keywords. You may also weed your garden of unflattering search terms by developing negative keywords.
Moving a search term into a customized keyword in a new campaign is another typical scenario for creating negative keywords.
For instance, you discovered that the keyword phrase “pastry chef” is performing exceptionally well in your Automatic campaign, which you employ to find new keywords. As a result, you add “pastry chef” as a new manual keyword in your “Manual – Broad Match” campaign and turn it into a negative keyword in your automation campaign.
Why do this? Since you can then utilize your budget for the Auto campaign to find new keywords. You won’t “bid against yourself,” but you want your keyword exposure to occur in the manual campaign, where you have fine-grained control over it.
How to Comprehend Crucial Keyword Parameters, and How Do They Relate to Seller Central Search Terms?
It’s crucial to understand that the keyword-level statistics you see on Amazon Seller Central are search terms. As was already explained, a keyword gets connected with several search words. Why does this matter?
Considering this, consider the data for the keyword “red water bottle,” which has received a total of 5000 impressions on Amazon Seller Central. Let’s imagine that three search keywords are associated with this specific keyword.
The 5000 impressions it has accumulated are a combination of impressions from all the associated search phrases.
Outcome
The contradiction of Amazon search terms Vs keywords arrives at a fair conclusion. The main goal of Amazon keyword research is to comprehend the distinction between search phrases and keywords. This article taught you how to use the Customer Search Term Report to help with keyword research.
The only way to develop and improve your keyword strategy is to comprehend the terms clients use to search for products.
