In 2022 a company without a lead generation strategy is fighting a losing battle, as leads are the best way to turn sales into prospects. Still, lead generation may often be time-consuming and challenging and many entrepreneurs choose to leave it to outsourcing teams with years of experience.
Today we’ll discuss the position of lead generation in today’s marketing, the relevant products or services as well as how to choose the best outsourcing company for the task.
Lead Generation Services in 2022
Lead generation is about guiding prospects from the beginning to the end of the sales funnel. This process focuses on building trust relationships with potential customers and turning a simple interest into a sale. You can already guess that the positions of lead generation are as strong as they’ve ever been.
Stats and Overview
Did you know that according to Hubspot 61% of salespeople view lead generation as their top priority? Case studies even show that 53% of them allocate nearly half of their budget to lead generation services.
As for the other stats, LinkedIn continues to be the dominating channel for B2B lead generation with 80% of leads coming from it. The shift to digital marketing, COVID-19, and our demand for social media platforms has dramatically changed lead generation over the past couple of years. Thus, the future of this strategy will probably be connected to automation and multi-channel search-engine optimization.
The emphasis on the customer’s needs along with the task of making your product stand out in this capitalistic mayhem is the number one task for any salesperson in this era.
What Lead Generation Services Do Providers Offer?
The demand for lead generation services is enormous, thus it’s no wonder that there are so many provider offers.
Lead Generation Tools
There are dozens of free/paid lead generation tools that you could implement. They mostly automate the whole process and allow it to work at a larger scale. These tools can be both inbound and outbound.
Lead Generation Outsourcing
The problem with digitalization is that the market has become over-saturated. It is challenging to attract qualified leads in a competitive environment. That’s why outsourcing your lead can make the whole process less money and time-consuming.
What to Consider when Selecting a B2B Lead Generation Provider
Outsourcing is a strategic partnership, not a simple freelance hand-off to a third party. That’s why before leaving b2b sales to the outsourcing team you’d need to establish some key aspects of your cooperation.
Possible Pros
There are numerous reasons why outsourcing is a thing in the sales sphere. Some of the most noticeable advantages include:
- Minimization of workload
- Cost-effectiveness
- The capture of more global markets
- More accurate targeting
Possible Cons
Still, outsourcing could involve:
- Security Risks
- Reducing Quality Control
Engagement model
As your sales pipeline grows with the help of external companies, you would need to work on an engagement model that would leave both parties satisfied:
● Staff Augmentation
This model means extending an in-house sales team with outsourced workers. Staff augmentation in the right proportions may be an effective and simple model.
● Project-Based
Project-based is a model targeted at a time-bound engagement for a certain amount of projects with constant requirements.
● Tactical Consultancy
Tactical consultancy means that your company is provided with the services as a fixed price time bound activity. It’s certainly good for specific tasks such as UX design, technological advisory e.g.
● Guarantees
While it is difficult to guarantee 100% success when working with a third party, we would recommend:
- Choosing a reliable partner.
- Securing and verifying sensitive data.
- Constant communication with live chats.
- Reaching a steady state.
Outreachly No Risk Sales Service as the Best Way of Linkedin LeadGen Outsourcing
Outsource your lead to a company with a reliable marketing strategy. Outreachly offers a “No Risk Service” that guarantees b2b buyers otherwise– a full money refund. Lead generation outsourcing is easier once you have the guarantee of success and Outreachly will provide you with it.
Supercharge your sales with lead generation services that offer zero risk and astonishing results!
