Building a long-lasting relationship with your current customers is important but so is lead generation. You can’t rely on your existing customer base to always remain loyal to your brand. Some might sway towards your competitors. So, a successful business should always strive to attract new customers to their brand. One great way to kill two birds with one stone can be SMS marketing. It has a much lesser bounce rate as compared to emails and other mediums. So, people are more likely to make a purchase or click on a link.
So, how can you make your SMS marketing effective? You don’t want to invest time and money on a marketing campaign that doesn’t convert or create any leads. So, it is important to cut through the noise and make your business stand out from the crowd. Here are some effective tips and tricks that can increase customer engagement through SMS.
#1: Make It Interesting
Your message will get lost in the sea of other promotions if there is nothing unique in it. Almost every brand uses SMS marketing to increase sales but only some of them nail it. If you have a reliable internet connection like Cox cable packages, you can easily search for interesting new ideas online. A great way to add some pizzazz to your message is to include images, videos, or GIFs.
Images, emojis, and GIFs not only make your SMS stand out they also increase the chances of customer engagement. Customers can relate to the visuals of a product much more than just a text description. Moreover, you can effectively communicate the thought, feeling, and intention behind a message if you use an emoji.
#2: Know When to Send It
If you send a promotional or announcement message at an odd hour, customers might see it but it will be difficult to prompt action. Ideally, a text message is read within three minutes of receiving. So, if you want your SMS marketing campaign to bear fruit, you should be mindful of when you are sending messages. Moreover, it is also important not to bombard your potential leads with constant texts. Spams can get annoying very quickly and customers might mute or even block your customer thread. A well-curated and well-timed message can increase customer engagement by a fair margin. You can bring customers’ attention to a new promotion, an abandoned cart, or remind them of an appointment.
#3: Give Customers a Say
Most businesses only use SMS marketing as a means to send promotional material to potential customers. However, you can use it for so much more than that. SMS marketing is a holistic tool and is one of the best ways to increase customer engagement. One of the best things you can do through SMS is to get customer feedback. Businesses can create polls when they’re launching a new product.
You can even use SMS marketing tools to get feedback about your services from clients. Every time someone makes a purchase, send them a message after a few days to leave a review. This way, customers don’t feel the pressure of buying something every time they see a message from you. it can be a great way for some laid-back brand resonance. And it can also allow you to improve your services based on the feedback you get.
#4: Keep It Short
It is a general rule of thumb for any type of content to always mention the most important thing first. So, it is important to keep your messages short and to the point. The quicker you tell customers what the message is about, the better retention they will have. Moreover, short and clear messages are easier for everyone to comprehend and relate to.
#5: Add a Call-to-Action
Business communication should always be action-oriented. Whether you want your customers to buy something or give feedback, it is important to mention it clearly. A call-to-action is important to tell your customers what they should do with the provided information in the text. When you are writing a CTA and adding a link, use a URL shortener to reduce the number of characters. Moreover, where that URL lands, is also part of the SMS marketing funnel. So, make sure that your website is mobile-friendly and the landing pages are easier to read from a phone.
SMS Funnel Tips to Keep in Mind
- The purpose of SMS sales funnel is to provide customers a proper guide to buying from you or your store, one step at a time. …
- Respect the Boundaries. Follow rules of decency in your text messaging. …
- Use Branded Messages. Establish a proper and persuasive tone for your messages. …
- Relevant to what you are selling only, the purpose is to engage only the ones which actually want the product.
- Utmost Focus on Quality, something which cant be compromised.
