You have probably seen all the magazine articles talking about Gen Y and their spending habits. Well, one overlooked topic is on the perfume preferences for Gen Y women, and this topic is gaining even more relevance when we consider that no notable Gen Y artist has come out as the face of any notable perfume brand.
For millennial buyers, there are lots of celebrities endorsing perfumes. From Rihanna to Johnny Depp, millennials have plenty of inspiration to model their perfume choices on, but Gen Y still lacks any discernible push in any particular direction. In this article, we can delve a bit deeper into the main factors Gen Y women can consider when making perfume choices, and why these choices may just define their generation.
Perfume Notes for the Gen Y Woman
Perfume notes are divided into three distinct categories; heart notes, top notes and base notes. Top notes are the scents you get even before the perfume is applied to your skin and after application it lasts for a shorter period of time. Base notes on the other hand last longer and can sometimes change the scent as the day progresses.
Notably, most Gen Z and Millennials preferred Top notes and that’s why previous women perfume manufacturers blended the three notes to come up with something almost difficult to place. However, for Gen Y consumers, the trend is mostly towards distinct notes with more earthly scents. Therefore, you will find more floral, woody and citrus scents in Gen Y perfumes than before.
Why Unisex Scents are the New Trend
For generation Y consumers, unisex perfumes are better than male or female perfumes. In fact, it is not strange to find Gen Y women going for more masculine scents, and their male counterparts preferring certain floral scents. This has nothing to do with gender preference but rather that Gen Y have less insecurities with how they want others to perceive them.
Since Gen Y are open to new experiences they tend to go for more personal choices rather than market driven consumerism. Basically, you shouldn’t expect a Gen Y woman to go what is most advertised, since they prefer having a distinct identity. If you are a Gen Y woman, this is a good thing because you can choose a cost friendly perfume if it fits your preferences. At the end of the day, it is about you and what feels right for you and not necessarily what the market tells you to buy.
Choosing the Right Scent for an Event
The event you are planning for will influence which perfume you pick. Gen Y women have more than one perfume and will choose a scent that identifies with the event and not necessarily one that identifies with who they are. As Gen Y, you probably have a perfume for your wedding day or your friend’s wedding and a different one for yoga. It is all about making the right memories and nobody knows more about meaningful memories and chasing life than Gen Y women!
