What is Digital Marketing Work?; So you want to work in digital marketing? You have chosen a good moment to start. With the public spending more time in front of their screens than ever before, companies of all shapes and sizes want to increase their production of digital content and take advantage of this cultural and consumer shift towards everything digital.
Simply put, organizations in all industries are looking for talented marketers to get their products and messages across to their target customers.
But with so many digital marketing jobs to choose from, how do you know which one is right for you?
From content production to analytics, the digital marketing team requires a broad spectrum of talent to achieve its two big goals: customer acquisition and retention.
If you’re still not sure what role you’d like to fill in this eclectic team, check out our list of the best digital marketing jobs .
Whether you are an expert in strategy and long-term planning, or are happy coming up with great ideas and producing top-notch content, we guarantee that you will find a fulfilling role with growth and longevity in the digital marketing team .
What is Digital Marketing Work?
There has been a big shift in marketing in recent years, away from the “hard sell” often associated with traditional advertising, and towards delivering valuable content as a lead generation tool. . This change has caused the demand for content strategists to skyrocket.
The role of a content strategist within the digital marketing team is to develop a strategy that aligns with the company’s (or client’s) business goals and needs. To do this, they plan relevant and high-quality content that provides some kind of intrinsic value to the reader. This type of content (typically a mix of long and short text content, images, videos, and infographics) promotes the brand as an authority in the field, builds trust with potential customers, and provides opportunities for the content team to increase traffic. of the website using techniques such as building backlinks and SEO.
A content strategist will not only plan the content to be published, but will often work closely with the SEO team to write detailed reports for freelance or in-house writers, conduct competitor analysis, and conduct content audits. Depending on the size of the team, the content strategist will most likely be responsible for writing, editing, and publishing content themselves when other content producers are unavailable.
Email Marketing Manager
With the prevalence of emails (320 billion sent per day in 2021), this popular format is an area that brands need to really tap into if they want to reach their target audience. To do this, the email marketer has to work with a specific goal: cultivate a language and design that speaks to users in their territory, and ensure that their business emails stand out from all the other emails that flood the inboxes of your target users.
In addition to nurturing leads, driving traffic, improving conversion rates, and increasing brand awareness through email and newsletters, email marketers must create campaigns that align with overall goals. from the rest of the marketing team, track open rates, run A/B tests, and analyze what language and graphics work best for your brand message in this format.
Another of the positions that we are going to use to explain what digital marketing work consists of is that of SEO specialist. Their role is crucial for any company with an active online presence. SEO (or Search Engine Optimization) primarily helps to send the right people to the content they are looking for through the careful placement of specific keywords in relevant, high-quality content on a website or blog, thus increasing the visibility of that content in search engines like Google or Bing.
The SEO specialist is in charge of researching and identifying those keywords before making sure that the content adapts to include them naturally. When this is successful, the content of a blog or website moves higher in the search results and reaches more people who want or need the product that company is selling.
Ultimately, SEO should lead target users to find content that is beneficial to them. When this happens, user trust in the brand increases, and the business sees an increase in both conversions and returning customers.
If you want to dedicate yourself to this specialty, you can study a Master in SEO and SEM Online .
Digital Marketing Manager
When we talk about what digital marketing work consists of, the digital marketing manager or director is responsible for managing the digital channels and campaigns that generate new leads, promote the brand and contribute to the overall growth of the company. He is in charge of creating a successful digital marketing strategy .
The size of the company will determine the degree of involvement of the digital marketing director in the execution of the tasks, but in almost all cases he will work closely with the community and social media managers , as well as the marketing director, to ensure that the Messages are aligned and tasks are distributed to the right people.
In addition to working closely with the rest of the marketing team, the digital marketing manager must frequently collaborate with members of content production teams, such as copywriters, graphic designers, and video editors, and work on strategy and planning with the members of the commercial and sales teams to ensure that the objectives are aligned and met. As such, digital marketing managers require a variety of skills and knowledge of different tools.
Social Network Manager or Social Media Manager
The social media manager is primarily responsible for a brand’s voice and online presence through its social media channels.
Using specialized tools, the social media manager must create, plan, and schedule shareable content on sites like Facebook, Instagram, LinkedIn, and Twitter. After the social media campaign is over, she will collect user data to analyze and report back to the rest of the marketing team.
Another aspect of the social media manager job description is finding and building partnerships with other brands or relevant influencers, and a good understanding of Google Adwords and sponsored content is essential to ensure campaigns run successfully. Therefore, those interested in becoming social network managers will have to demonstrate a series of skills.
If you are interested in launching a career in this field, an Online Community Manager Master is what you are looking for .
Data Analyst or Digital Marketing Analyst
We continue to explain what digital marketing work with data analysts consists of. They play a vital (and often fascinating) role in collecting, organizing, and interpreting data sets to answer a question or solve a specific problem.
This translates into the digital marketing team closely examining the strengths and weaknesses of direct competitors and using that data to further position their own brands.
As a data analyst (or digital marketing analyst, as your job title may be if you’re working specifically on the digital marketing team), you can expect to spend a good deal of your time developing systems and setting up the infrastructure to collect data, before to compile your findings into reports that help improve the overall team efforts. To excel in this role, you must be a master at creating narratives and spotting patterns and trends, as these will be used to form data-driven insights that will directly inform the marketing team’s future campaigns. If you want more information about this job position, you can read How to Do Analytical Marketing .
When we talk about what digital marketing work consists of, content creators are the backbone of the digital marketing team . A mix of creative copywriters, video editors, and graphic designers, these talented individuals are responsible for producing carefully crafted content for social media, blogs, email, and landing pages that engage target audiences and win customers. established come back again and again.
The Benefits of Content Marketing are many and it is one of the fundamental strategies in digital marketing . Within this category we can find different jobs.
Advertising editor or copywriter
A copywriter creates clear, compelling copy designed to provide information and guide the reader to a conclusion that furthers the company’s, product’s, or brand’s message. Copywriters often handle different tasks on the team, for example producing short social media copy for the social media manager, writing long articles with the SEO strategist, or writing landing page or product copy for the UX designer.
In a digital world that increasingly places importance on video, having an editor on your digital marketing team is no longer considered a luxury but a necessity. A short, engaging video on a website or social media channel is often the fastest, easiest, and least-engagement way for users to get crucial information about products and services.
Graphic or digital designer
In a marketing context , a graphic designer works to communicate and promote a brand, product, or service in a visually appealing way, ensuring that all components of the image match the established visual style of the company. With a clear understanding of the marketing team’s strategy and goals, a graphic designer aims to create connections and user experiences with visuals.
UX designers are involved in all aspects of the user experience with a product, including those first interactions a user has with a brand through a website, blog, or social media channel.
The role of the UX designer in the digital marketing team is to contribute their own user research to that of the marketing team to get a complete view of the target customer; your needs, desires and goals.
The UX designer then uses those insights to design pages, elements, and content that persuade the user to take positive steps to engage with the content, purchase a product, and recommend it to friends or colleagues. Simply put, the UX designer is charged with making optimal design decisions based on accumulated research from the UX and marketing teams.
UX design is top of mind for marketers because, as we’ve seen time and time again, a great user experience increases conversion – the ultimate goal for almost every business or brand.
It may look like it’s straight out of a sci-fi movie, but the role of the AI specialist is increasingly in demand among marketing teams. Artificial Intelligence specialists can significantly contribute to digital marketing efforts by creating tools that can scan data and user profiles to find the best ways to communicate with customers. With this information, messages can be tailored to address user pain points and delivered at specific times to ensure maximum impact and effectiveness.
AI is an area that will likely grow rapidly over the next decade, so if building systems to analyze data is something you’re interested in, it’s worth learning how to do it now – it’s likely to be in high demand by the time you get to the market. working market.
Are you looking for a Master in Digital Marketing? . Whether you are just starting out or you dream of being a professional specialized in the world of marketing, you should know that it is a branch that requires many skills along with professional experience. If you are interested in the digital world focused on advertising, online sales and social networks, study a specialized course or Master. Make sure you do it in a center accredited by DQ, you will enjoy the best conditions for access to the labor market with international recognition and the best facilities to continue higher university studies.